Of course, newsletter marketing needs individuality, that's no longer a secret. But how do you keep track of which customer is in which phase? And how much effort does it take to adapt the mails accordingly? Thanks to automation, that will soon be a thing of the past.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Newsletter marketing is a great way to keep potential, current and past customers up to date. But the balance between added value and spam is usually challenging. If newsletter marketing is automatically adapted to the customer journey and the individual phases of customers, you use the added value of your newsletters without risking customers seeing your emails as spam.
Segmenting customers for email marketing is truly no longer a secret tip. Sending the exact same emails to all leads rarely makes sense. The content that keeps customers engaged varies greatly and can therefore be adapted to the phases of the customer journey. However, instead of maintaining mailing lists manually, integration with a database or your CRM can bring great benefits.
But automatic mailings can go far beyond marketing newsletters. The automatic creation and sending of offers or statements also saves many small clicks and minutes.
Potential customers are already addressed individually via a status in CRM that is automatically updated and offers plenty of room for refinement. Reminder emails after an initial interaction or request are also no problem. Once you've closed a deal, the individual creation of an offer can also be automated. Here, too, automatic tracking can help you close your deals more effectively.
You always keep track of your CRM and therefore never miss any more opportunities and new customers. Especially if your sales team consists of many people and calls are answered regularly, this overview is crucial.
Another addition can be the automatic allocation of sales representatives for calls. This is where a database can help and ensure that customers are connected to the right person in a shorter period of time.
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